Current information

Homestaging

Home staging is an effective way to sell properties faster and often at a better price.


To convince the customer/buyer, you should emphasize the following points:


A) Emotional impact & psychology


  • "First impressions count": Buyers decide within seconds whether a property is suitable for them. An attractively presented apartment triggers positive emotions and increases willingness to buy.


  • Enhanced imagination: Many buyers have difficulty visualizing empty or poorly furnished rooms as their future home. Home staging helps showcase spaces to their best advantage.


    • B) Use sales advantages & statistics


  • Faster sales times: Staged properties sell on average 50-70% faster than unstaged properties.


  • Higher selling prices: Home staging can increase the selling price by 5-15%.


  • Comparison with other objects: Show before and after examples or cite experiences from the region.


    • C) Risks of an “unstaged” sale


  • Longer sales period → More additional costs (e.g. for vacancy, interest)


  • More price negotiations → Buyers set the price lower if a property appears unattractive.


  • Fewer interested parties → The more people are approached, the faster the property will sell.


    • Calculate home staging into the sales price


    The following calculation serves as an example of the benefits that come with home staging:


    Example calculation:


  • Target selling price without home staging: €500,000

  • Calculated increase through home staging (e.g. 7%): €535,000

  • Costs for home staging (e.g. 1% of the sales price): €5,000

  • Potential additional profit for the customer: €35,000


    • → Result: Even after deducting the home staging costs, a profit of €30,000 remains, in addition to a faster selling time.


    Alternative consideration – include costs in the offer price!


  • Increase the asking price by the added value of the home staging.


  • Example: If home staging is expected to increase the value of the property by 5%, increase the starting price by that amount.


    • Conclusion


    1. “You achieve a higher selling price with little investment.”

    2. “Your property will stand out from the competition and sell faster.”

    3. “We avoid price discussions because buyers perceive the property as more valuable.”

    4. “The investment in home staging pays for itself through higher demand and better prices.”


    Would you like a detailed estimate for your property or a convincing offer from us? Then contact us here.


    Current press releases on the real estate market

    PRESS RELEASE - April 2025


    Rising construction interest rates despite ECB interest rate cut: Planned special fund drives up financing costs


    Berlin, April 2025 – The surprising development in the real estate and financing market is currently causing considerable uncertainty: Despite the European Central Bank's (ECB) interest rate cut at the beginning of March, construction interest rates are rising noticeably. This is due to the multi-billion euro special fund that the German government, under the likely future Chancellor Friedrich Merz, intends to launch.


    With his announcement to invest "whatever it takes" – a phrase once coined by ECB President Mario Draghi to stabilize the euro – Merz is sending a clear signal: It's about determination, but also about trust in the markets. At the heart of the plan is an investment package worth up to one trillion euros – primarily for defense, but also for other future projects.


    Financial markets react sensitively


    The markets reacted immediately to this announcement: The analyst firm Barkow Consulting reports that interest rates for ten-year mortgages have risen to their highest level in seven months. Loan brokers such as Creativa and Interhyp also confirm a sharp increase. For example, ING increased its interest rates by 0.5 percentage points at the beginning of March – a significant cost factor for borrowers.


    Special funds mean rising national debt


    The main reason for this countervailing effect lies in the planned special fund. Despite its name, this essentially represents additional government debt. To finance these expenditures, the government is issuing bonds on a large scale. The increased supply and uncertainty about long-term debt are leading investors to demand higher returns. This development is also pushing up interest rates on long-term real estate loans, as they are closely aligned with the yields on ten-year federal bonds.


    Outlook: Short-term fluctuations, long-term stability expected


    Financial experts like Florian Pfaffinger of Dr. Klein believe this is a temporary overreaction. "We expect the markets to stabilize in the short term, even if volatility remains high," says Pfaffinger. An interest rate of between three and 3.5 percent is forecast for the first half of 2025.

    Despite current challenges, demand for home ownership remains high. The rental market remains tight, and rising incomes could improve the affordability of real estate in the future, despite higher interest rates.

    

    Contact for inquiries: Press Office Real Estate & Finance Email: presse@if-presse.de Phone: 49 30 12345678

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